- Website copy
- Website copywriting is included for the pages in your plan. You supply accurate service, business and offer information and approve the final copy.
- One small website update
- One monthly request to replace existing text or an image within the current page layout. New pages, redesigns and new functionality are separately scoped. The written proposal sets the time allowance and turnaround.
- Local SEO foundation
- Initial on-page setup for the included website pages, plus the business-listing audit in Lead Engine and Growth System. This is distinct from ongoing SEO content; Growth System includes one new SEO asset each month.
- One SEO asset
- One service page, location page, article or project case study—not all four. The monthly brief confirms its topic, format, length and revision allowance before work begins.
- Lead follow-up
- Foundation delivers inquiries to your phone and email without an automated sequence. Lead Engine adds acknowledgment and unanswered-inquiry follow-up. Growth System adds estimate follow-up, reactivation and seasonal reminders. Message counts, length and timing are specified in the proposal.
- Launch, revisions and usage
- Your proposal must list the launch target after content and access are received, revision rounds, monthly update time, included call minutes and text segments, and any approved overage rate. These are not unlimited allowances.
- Photography and domain costs
- The proposal identifies any licensed imagery, original photography, domain registration or renewal fees before purchase. Domain registration stays in your name. No photo shoot or third-party purchase is assumed.
- Website transfer
- Transfer is available after completing the initial 12-month agreement. For an earlier transfer, the proposal must state the exact website purchase price or balance schedule before you start. There is no universal early-transfer amount published here.