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Why do businesses advertise on social media? There are many reasons businesses advertise on social media. The most common reason is that social media is a great way to connect with potential customers and create a relationship with them. Social media platforms allow businesses to share valuable content with their target audience, which can help build trust and credibility. Additionally, social media platforms offer businesses the ability to track their ad campaigns, so they can see what's working and what's not. This helps businesses optimize their advertising efforts to get the best results. What social media channels does your company advertise on? We advertise on a variety of social media channels, including but not limited to: Facebook, Twitter, Google+, LinkedIn, and Instagram. And Instagram is great for showcasing visuals of your product or service. According to our survey, Facebook is the most popular social media channel for businesses. Why do you think that is? That's not surprising, given that Facebook has over 2 billion active users. It's the perfect platform for staying in touch with friends and family, sharing news and experiences, and connecting with like-minded people. Facebook is also great for business owners, as it allows you to reach a large audience quickly and easily. You can create a page for your business, share updates about your products or services, and run ads to attract more customers. People are using less print marketing in their advertising strategy. Why do you think businesses are making that switch? There are a few reasons for this. For one, print marketing is becoming less and less effective as people increasingly rely on digital media. Additionally, it can be expensive to produce high-quality print materials, and it can be difficult to track the results of print campaigns. Digital marketing, on the other hand, is much more cost-effective and easier to track. Plus, it allows you to reach a wider audience than print marketing ever could. So if you're looking to advertise your business in a cost-effective way, digital marketing is definitely the way to go. Our survey found that a lot of small businesses are spending the same amount of money on advertising this year as they did in 2021. Why do you think that is? This is likely due to two factors: 1) Lack of understanding about what effective digital marketing looks like and 2) Difficulty in allocating the necessary funds to make it happen. Digital marketing is extremely complex and ever-evolving, so it's no surprise that many business owners struggle to allocate the correct funds. However, without a strong digital presence, it's difficult for businesses to attract new customers and compete in today's marketplace. Do you think emerging social media channels (ex: TikTok, Instagram, etc.) are the future for small businesses? There's no doubt that TikTok is a powerful social media platform with a massive, engaged user base. However, it's still too early to tell whether or not it will become a major player in the business marketing landscape. That said, there are a few things businesses can do to capitalize on the TikTok phenomenon: 1. Create engaging content that resonates with users and showcases your brand in a fun, creative way. 2. Build an active presence on the platform and actively engage with users. 3. Experiment with different formats and strategies to see what works best for your brand. 4. Keep an eye on trends and stay ahead of the curve when it comes to creating content that resonates. What channels does your company use for digital marketing? Social media, email marketing, video advertising,etc.? We use a variety of channels for our digital marketing, including website optimization, search engine optimization (SEO), search engine marketing (SEM), retargeting, display advertising, and social media marketing. Website optimization includes improving the design and layout of our website to make it more user-friendly and easy to navigate. This helps improve our customer's experience on our website and encourages them to stay longer and explore more pages. Search engine optimization is the process of improving the ranking of a website on search engines such as Google or Yahoo. This increases the visibility of our website to potential customers and drives traffic to our site. Search engine marketing is the paid counterpart to SEO, whereby we pay for ads that will appear. Are there any changes to your digital marketing or advertising strategy that you hope to experiment with? We're always testing new things, but one thing we're particularly interested in is how we can use digital marketing to create a more personal connection with our customers. We want to create a more 1-on-1 experience where we can really understand our customers' needs and preferences. Another thing we're looking at is whether or not there are ways to automate parts of the customer journey. For example, using machine learning and AI to better predict what products or services a customer might be interested in, and then automatically recommending those products or services.

When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.